08/11/2017 | NEWS

Roborace, the cutting edge technology business and creator of the world’s first driverless electric racing platform, have just moved into the premises which is situated at junction 11 of the London to Birmingham M40. The building, comprising 39,000 sq. ft. (incorporating over 9,000 sq. ft of offices) will act as Roborace’s new HQ.
The platform will see teams competing using their autonomous software in Robocar - designed by Daniel Simon the automotive futurist who has previously created vehicles for Tron Legacy and Oblivion. Simon, Roborace’s Chief Design officer, commented: “Roborace opens a new dimension where motorsport as we know it meets the unstoppable rise of artificial intelligence (AI)”. The car uses a number of technologies to drive itself including radar, lidar, ultrasonic sensors and AI cameras. Roborace partner with Formula E and have run demonstrations of autonomous technology on city street circuits around the world using their development “DevBot” cars.
Chris White, Managing Director of White Commercial, comments: “The M40 and this region continue to be a world leader in the automotive technology field following Mercedes Petronas’ and Red Bull’s recent dominance of F1. The area provides a hub for the automotive and motorsport industry and boasts exceptional talents and skills in a variety of industries from engineering to specialist materials. Roborace is to add a further dimension to the development of the industry”.

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